We The Consumers Campaign
- Andrew Tucciarone
- Sep 4, 2021
- 1 min read
Title: We The Consumers Marketing Campaign
Client: Selligent Cloud Solutions
Role: Director, Producer, DoP
Brief:
The We the Consumers brand campaign was created as series of videos with supporting photo driven design pieces around the idea of consumers both not wanting to feel put in a box but understanding that if they were put in a box they want it to be the right box, damnit! Our team dreamed up the ideas for this project and supported the pitch to the end client through a sales effort with conceptual support from both our Creative Director and the Lead Agency Creative Director.
Because of the campaign's focus on marketing to marketers we knew we had to come with a unique concept so we created a series of front facing videos as well as a few "behind the scenes" videos that were produced concurrently. In order to bring even more value to the client we captured photography of the "characters" we created for the pieces as assets for the client.
Collateral:
We the Consumers
Print Sample
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